All You Need to Know About London Fashion Weekend

If you’re crazy about couture and happen to be in London this weekend, don’t miss one of the most anticipated shopping events in the world of style: London Fashion Weekend. The event gives the general public a rare opportunity to get first-hand insider knowledge and style advice from London Fashion Week’s most famous British brands.

The biannual four-day spectacle at Somerset House is a popular end to the city’s jam-packed fashion week, and includes designer shopping, catwalk shows, pop-ups, hair and beauty, and information panels from industry experts and style leaders. The event begins tomorrow, February 26, and runs until Sunday, March 1.

Step into the world of fashion

London Fashion Weekend is a retail-focused event that follows immediately after London Fashion Week — one of the ‘Big Four’ fashion events in the world alongside New York, Paris and Milan. The weekend is open to the public and allows people to hear insider advice and to discover next season’s design trends. Somerset House — just around the corner from Strand Palace Hotel — plays host for the weekend. The stunning neoclassical building overlooks the River Thames in the heart of London and is well worth a visit.

What to see

Following London Fashion Week’s leading trade show, this first-look weekend is one of the biggest shopping events in Britain. But there is more to the event than purchasing next season’s wardrobe. Visitors can pamper themselves with skincare and makeup products or indulge in spa treatments, including massages and manicures, all while picking the brains of leading beauty experts.

Each day includes insider talks from fashion editors, stylists, top designers and industry leaders in the Events Lounge. This weekend’s guest speakers include Toni & Guy’s International Artistic Director Philipp Haug, designers Jean-Pierre Braganza and Holly Fulton, Maybelline New York make-up artist Nancy Sumner, Larsson and Jennings PR Manager Alicia Waite, and fashion photographer John Phillips, to name just a few.

How to visit

Strand Palace Hotel is less than five minutes’ walk away from Somerset House. London Fashion Weekend spans over four days, starting tomorrow:

  • Thursday 26 February -11am to 9pm
  • Friday 27 February – 10am to 8pm
  • Saturday 28 February – 10am to 7pm
  • Sunday 1 March – 11am to 6pm

The fashion weekend is an over-18 event, but minors are allowed to attend if accompanied by an adult.

There are different ticket options available and Strand Palace Hotel’s concierge service can assist you in purchasing your ticket. There is a cloak room that can be used for coats and bags for a small fee.

If you’re looking for hotels near Somerset House, Strand Palace Hotel is the perfect choice, located just a few minutes’ walk away.

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