Visit The West End

we're located in the heart of the west end

About The West End

Strand Palace is perfectly situated for sampling the glamour of London’s famous West End. The decadent atmosphere of one of the capital’s busiest areas is right around the corner from the hotel, making it the perfect place to stay if you want to experience the famous nightlife of the West End.

Saturated with attractions, this part of town has been in vogue for centuries. The trend started because the area was upwind of the overcrowded old City of London, which was consistently cloaked and choked by a fog of smoke.

The cleaner, sweeter scented west side kept its fashionable, stylish image, especially with the likes of the art-deco designed Strand Palace lining its streets. Even in today’s new rooms, a certain elegance still remains, reminiscent of years gone by.

West End highlights

Some of the draws are as they always were – the palaces and places of power of course – and alongside them, the theatres that characterize this square of the town. The Royal Opera House and the Theatre Royal Haymarket first opened their doors in the early 1700’s, the precursors to the numerous theatres that are now an intrinsic part of the West End buzz. It was a heady mix way back then – palaces and playhouses – and remains so now, part of the contemporary charm.

The concentration of culture is so rich that it’s possible to see some Shakespeare, take in a musical and finish with late-night stand-up comedy in just one day. Then there’s the art, ranging from the unexpected such as Jean Cocteau’s divine murals in the small church of Notre Dame de France to the exhibitions at the grand Royal Academy in Piccadilly.

Just around the corner on Regent Street is another store not to be missed. Liberty is perhaps London’s most distinctive department store, set within a timber-framed Tudor revival building with a glorious façade. It’s just as gorgeous inside, with balconies and glass atriums showing off its wares.

With strong ties to artisan producers and designers, a visit to Liberty is not dissimilar to visiting an art gallery, with striking ceramics, flamboyant fabrics and spectacular jewellery. It’s the perfect place for a spot of souvenir shopping or gift buying during a stay in London.


  • The Strand has a great selection of restaurant and bars to test your palate prior to your night out watching great theatre.
  • After a theatre show in the west end, wander across the street into the world-famous Fortnum and Mason for a different sort of art altogether. This is the country’s leading food emporium, and it shows in the fabulous displays on every floor.
  • If you book online for your stay at Strand Palace, you’ll have a chance to win back the price of your stay. Nearly £8000 has already been given away to our loyal guests.

Getting there

Proximity of the hotel to the west end:

Strand Palace is certainly within walking distance of all the major theatres; The Royal Opera House is just a 5-minute walk from the front door.

By tube:

If you’re visiting the Strand Palace and West End by tube, there are a variety of lines to come in from; Tottenham Court Road on the Northern and Central, Leicester Square on the Northern and Piccadilly, and Piccadilly Circus on the Bakerloo and Piccadilly.

By train:

For the hotel and for most attractions around this area, if you’re coming in via train, then Charing Cross is a short walk away.

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